Vuse has launched four "unique" e-cigarettes in South Korea, and tobacco oil expert Hu Xin stated that this naming method is an "advanced way" to define flavors and also a means to strengthen brand identity.
Recently, VUSE GO, a well-known e-cigarette brand under British American Tobacco, launched four "unique" flavors of products in South Korea.


Sunset Fresh - Mango flavor
Yellow Breeze - Banana flavor
Summer Fresh - Watermelon Flavor
Pearl Fres - Blueberry flavor
This relatively abstract naming method is different from the general naming method for e-cigarette flavors. Usually, the naming of e-cigarette flavors directly reflects the prototype of the flavors, such as cherry flavor, blueberry flavor, cola flavor, etc., making it easier to convey flavor information to consumers. The names of the four flavors of VUSE GO are more like the naming of perfume.
Four products launched by VUSE GO in South Korea|Image source: Korean e-cigarette evaluator


Hu Xin believed that the naming method of the four flavors of VUSE was very common in the daily chemical industry, especially in the field of perfume. Perfume is a relatively high-end field, and the flavor naming of some electronic cigarettes is also affected by the perfume industry. It will imitate the naming method of perfume, which can give consumers a hint of a beautiful scene.
Hu Xin believes that international e-cigarette companies like VUSE have a leading understanding of brands, and this naming method is a "high-end way" to define taste and also a means to strengthen brand identity.